IRI
Working under the creative direction of Biggie Smalls, we created a series of brand assets for analytics firm IRI. Our team was responsible for both the design of the IRI 3D feature imagery as well as a 2D brand film.
Process
As the team from Biggie Smalls had already put great consideration into the concepts of these brand assets, our challenge was to create a style that matched the minimal nature of the brand but also felt tactile, dynamic and kinetic.
When approaching the animation, we wanted the piece to feel fluid and energetic. Many of the scenes feature background elements that are in constant motion, so smart camera movements and depth of field was used to keep focus on the key concepts. This kinetic motion compliments the fun and colourful design of the IRI brand and we endeavoured to showcase this broad palette by blending gradients across elements and using walls of colour to frame each message.
