Design at Play
Project overview:
MADE is a UK-based furniture brand connected to NEXT Retail. Making great design accessible is at the core of what MADE does. MADE works with in-house and independent designers across the world to produce bold, vibrant and stylish pieces for the home - at an affordable price point.
Working with their creative team, we crafted a suite of high quality CG stills, flexible use motion assets and product films for use in their ‘Design at Play’ campaign.
Our focus in creating these assets was to match the fun, friendly and energetic nature of the designs. Sequences don’t just focus on the end product, but also the design process, with elements expanding, weaving and inflating into their final form.
Client:
MADE | Next Retail Ltd.
Services provided:
CG stills suite
Social media motion assets
Motion brand assets