This piece was a joy to make. The brief from our contact was very open ended and gave us lots of room to create colourful characters and dynamic compositions to drive the narrative. In creating this piece, we wanted the design to stay simple and the motion to get complex.
To achieve this we did a few things. We kept our characters and icon shapes very minimal, instead playing with colour and composition to create complexity in each scene. Next, we linked the motion of every scene. Creating tracks that carried shapes (representing the flow of ideas) around characters and between scenes.
The linked tracks made this piece a real challenge as everything had to be timed perfectly. The final result, however, speaks for itself. We're proud of the balance we struck here in sharing complex ideas with a friendly delivery.